Coming to Union Square October 28 is NYX Professional Makeup’s first Manhattan store. To generate excitement and buzz, the store is rewarding the first 300 consumers with a free limited-edition NYX Makeup Bag with a chance to win a $100 shopping spree. The store is slated to open at 9 a.m.
The 2,800-square-foot space is on the ground floor of 41 Union Square West, at the corner of East 17th Street. The unit marks the cosmetics brand’s 20th domestic store.
In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature an interactive makeup station with custom video tutorials, a trend-based Lip Bar and Shadow Bar.
Exclusive to the Union Square flagship store will be several new features, including The Colorcast wall, which showcases colors of the NYX Professional Makeup community from across the world. A consumer’s personal color preferences can be scanned here, ultimately providing her with makeup artistry that features those shades. Shoppers will also be able to filter community content based on hair color, eye color or iconic NYX Professional Makeup products.