The trend for customization has hit the mass market with the launch of Match Made, a new in-store service from makeup brand No7. The free service looks to help consumers find their perfect foundation, lipstick or blush shade in less than 15 seconds—with the help of a beauty consultant— via a camera that measures the precise color, tone and intensity of the skin. Match Made will be available in about 2,000 Walgreens and Target stores nationwide, and will be serviced by the more than 2,000 No7 beauty consultants employed across the US.